Los Angeles, CA. January 15, 2010.- This Sunday January 15th, from 9pm to 2am. Devi Dev & the LAx Paperboys will host The COOL Relief Effort and benefit concert at Echoplex (1154 Glendale Blvd. Los Angeles) in support of strategic and efficient Haitian relief efforts. You can play your part by getting involved, telling a friend, or bringing whatever you can (boxes of food, clothes, medical supplies, etc.)

The island of Haiti is widely reported to be the poorest country in the Western Hemisphere. They need our help.

Wyclef Jean speaks out from ground level.

The COOL Relief Effort will feature performances by Nipsey Hussle, 1500 Or Nothin, UNI, Diz Gibran, Strong Arm Steady, Blu + Mainframe, DOM Kennedy, Pac-Div, Tiron, Problem plus opening sets by DJ Drewbyrd, DJ Bianca G & DJ Sean G.

Event sponsors include: JBC Global, PUMA, Diamond Supply Co., Dimepiece Designs,The Leaders Of The New Cool, Tommy B Photography and more.

The entry fee will be a suggested $20 donation of which all proceeds will be donated to WWW.YELE.ORG and their Earthquake Alliance. We will be donating 50% of all merch sales and a large percentage of total bar sales to Yele Haiti. We hope to be able to brighten this dark time with our support and help save as many lives as we possible can. Please support & contact for any questions or concerns.

In the meantime, send your prayers stay positive & stay COOL.